Practical Tips for Government Web Sites To Improve Their Findability in Search

|
Vanessa Fox's article Practical Tips for Government Web Sites To Improve Their Findability in Search gives good advise on making your site more useful to Google's, Yahoo!'s, and others search engines. In short
  • Use XML Sitemaps
  • Don't block access to content
  • Avoid dead ends when moving content
  • Use descriptive ALT text for images
  • Ensure all links are working and that the server is responsive
  • Ensure each page has a unique title and meta description that accurately describe the page
  • Ensure links are functional with JavaScript disabled
  • Use progressive enhancement best practices to ensure a usable experience with Flash, JavaScript, and similar elements disabled
  • Understand the fundamentals of search engine friendly web architecture

No comments:

Post a Comment

I do encourage commenting here and strongly hold that one should stand up for what one says. This blog is itself not anonymous because I stand up for what I say. To this end, anonymous comments are not permitted. Include your full name and email address along with your comment. I will use this information for confirm that you did post the comment.