Lee Rainie, Director of the
Pew Internet & American Life Project, recently gave the presentation
Governing as Social Networking. While his speech is not available his slide deck is. The deck has lots of data to think about, but I really liked the set of slides starting at #33, "There is a new pattern of communication, influence, and support in a world of networked individuals."
He states that there are four steps in the flow of communication:
1) Attention
2) Acquisition
3) Assessment
4) Action
The slides that follow explain how to address the steps. Well worth reading and thinking about.
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