Suggestions on best practices for school web sites

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I was asked for some guidance or suggestions on best practices for school web sites, specifically for a K-8 district. The demographics of the town are such that about 64% of the kids in the public schools are hispanic with a significant number of those students coming from homes where only the children speak English. Additionally, the website would be part of a larger strategy of trying to get out the message that the public schools are way better than most tax-payers/parents would tend to believe. [...]
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